Market research

Understand the market without a misleading headline number

Separate market segments, spending categories and evidence quality.

Sources and guidance · Reviewed October 2026

Different markets share a label

AI training data can mean rights to existing content, custom collection, annotation services, expert evaluation, synthetic data or interactive environments. Estimates may include different combinations, so apparently conflicting totals may measure different things.

Revenue is not licensing volume

A vendor’s revenue can include software and services; a funding round is capital raised, not data purchased. A buyer’s announced budget is not money already paid to holders. Keep those measures in separate columns.

Use trends to shape questions

Ask whether buyers need fresh data, rare expertise, executable tasks or documented provenance. Validate that hypothesis with a current programme or direct authorised conversation before investing in preparation.

Avoid false precision

This site does not publish an unsourced market-size estimate or extrapolate seller payouts from vendor fundraising. Consult primary financial disclosures and clearly scoped research when a market total is necessary.

Use this as a preparation framework. It is not legal advice, a valuation or a promise that a buyer will accept your data.